Save the Date for the 12th edition of the Cristal Festival : 12/16 December 2012, Crans Montana (Switzerland)
Registration: oliane@cristalfestival.com / 01 42 04 91 06
& Competitions: julien.morales@cristalfestival.com / 01 42 04 97 75
Save the Date for the 12th edition of the Cristal Festival : 12/16 December 2012, Crans Montana (Switzerland)
Registration: oliane@cristalfestival.com / 01 42 04 91 06
& Competitions: julien.morales@cristalfestival.com / 01 42 04 97 75
The members of the Production Cristal Academy welcomed the success of the 3 Young Talent Contests that took place last December in Crans Montana during the Cristal Festival. “This year saw the best selection of young talent since 2001, with 578 short films screened for the Young Directors Forum, 54 gifted composers participating in the
Book your delegate pass now and benefit from our Early Bird rate for the first 100 delegates: 840€! (Offer available until May 31st) Contact: oliane@cristalfestival.com / +33 (0)1 42 04 91
Creatives, take advantage of the deadline extension to enter the Poster Contest and win a stay to the 12th edition of the Cristal Festival in Crans Montana + 10% discount on your agency’s participation at the Cristal Festival! Have a look at the brief here
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PROGRAMME
3.00pm // Media Cristal Academy Session 3.00pm // UrbanDive : augmented reality 3.20pm // Engagement: how your media strategy get driven by the consumer 3.40pm // Mobile Users: behaviours and analysis 4.00pm // Mobile: Convergence between on and off media How mobile fits into the cross-channel campaigns? 4.20pm // TV: with several people and in network 5.00pm // Beyond the horyzon: what will media look like in 2016? R. Slade - PHD CECA & Russia 5.30pm // The New Marketing Era: from Media Value to Brand Value 8.00pm // Media Awards Showcase Ceremony with Influencia 9.30pm // Dinner, Restaurant Le Chalet 10.00am // Study: social networks & mobile in the Marketing chain 10.20am // Study: European social media & emails panorama 10.40am // Beyond traditional social media: how to leverage on the open web? 11.00am // Digital & Home Media, the efficient complementarity 11.30am // 4th edition of the Innovation Advertising Observatory 11.30am // Limelight Consulting: barometer "Agencies/Advertisers" 12.30pm // Distribution, digital & geomarketing: how to generate traffic from Internet to POS? 2.30pm // Mobile Marketing: what role is mobile playing in the marketing chain? 3.30pm // Debate: Connected TV 4.15pm // Brand Content: what opportunities for media companies? 5.00pm // Brand Entertainment: from content to strategy 8.00pm // Brand Content, Integrated & Consumer Marketing Awards Ceremony 9.30pm // Dinner, Restaurant Maison des Bourgeois, Crans Montana 10.30am // A "full-journey" strategy for Salomon 11.30am // Cyber & Mobile President Lecture: the 2012 checklist Forsman & Bodenfors 12.00am // President Lecture: "Fuck the Jonses, except for Spike and Chuck" Wieden+Kennedy Amsterdam 2.30pm // Viral Revolution / Arab Revolution: the impact of social networks on the general interest communication 3.15pm // Open session: deliberation of the "Grand Advertisers Jury" 3.30pm // Books & Ad: "Power in the Heart" / J. Seguela, Havas Worldwide 4.00pm // Books & Ad: "Mythological Ren@issance, imaginary and myths in the digital era" 4.30pm // Distrust: epiphenomenon or underlying trend? 5.30pm // How, in an uncertain economic climate, digital can be a great source of growth for brands, agencies and media? 8.00pm // Cyber & Mobile, Production and Design Awards Ceremony 9.30pm // Dinner, Restaurant La Bergerie / Le Cervin 9.30am // Portofolio Speed Dating 10.15am // Music and Advertising: focus on European tendencies 11.15am // NG'Ad: idea for a cause or a cause for an idea? 11.30am // New Talent: broadcast of the Young Directors Forum and the Soundtrack Advertising Contest winners 11.30am // Social Media Session 11.45am // Study ADEME / ADWISER: can we laugh with "Green"? 12.30pm // Sexvertising: how advertising uses (and misuses) sex in different cultures / E. Polak, Textappeal 2.30pm // Portofolio Speed Dating 2.15pm // Create! How to design a contagious communication with a new generation of spiritual creatives? / Ninja Marketing Italy 2.45pm // National cultural background as a tool to capture attention of consumers / Arc leo Burnett Russia 3.30pm // Engagement, Storytelling and connecting with your audience: how Philips came to create the grand award Winning campaign Parallel Lines / Philips & RSA Films UK 3.45pm // Gunn Report Presentation: The Best Worldwide Creative Campaigns 4.00pm // One Flag, One Pride, One Big Idea (The Rom Case Histoty) / McCann Italy 4.30pm // The clash. The culture clash. When digital rocks the creative casbah. 5.00pm // From creation to co-creation: what place for consumers in the creative process? / Eyeka 5.30pm // Closing Conference: Jimmy Wales, Founder of Wikipedia 8.00pm // Dinner & Closing Award Ceremony, Le Régent & Le Pacha |
CRISTAL CLUBS
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Media Cristal AcademyThe Media Cristal Academy was created to offer all year round networking, debate, & knowledge sharing opportunities to senior executive of the communication industry. The Academy gathers members from the media industry at large: media agencies, advertising agencies, media sale houses, Telecom agencies & distributors, who meet regularly to champion and promote excellence in advertising. The objective of the Academy is to highlight specific issues relating to industry and invite collaboration among members who are actively developing outstanding creativity.The Media Cristal Academy is already established in France, Egypt, Lebanon and KSA. Academies will open this year in the UK, Russia, Italy & Spain. If you would are interested in our membership package please contact: accreditations@cristalfestival.com - Tel: + 33 (0) 1 42 04 46 46 Production Cristal AcademyThe Production Cristal Academy aims to bring together the business community of the Production industry (TV producers, producers, production companies, sound design companies, brand content experts) to highlight the multiple developments of the sector and its specific services to the industry (innovation, technology, new media ). The Cristal Production Academy offers an all year round informal environment for networking and knowledge sharing. If you would are interested in our membership package please contact: accreditations@cristalfestival.com - Tel: + 33 (0) 1 42 04 46 46 Women Cristal AcademyThe Women Cristal Academy is a network of leading women from the European communication, marketing, media, digital, and advertising industries that gather to highlight the success of women in these trades. Members benefit from all year round networking, debate, & knowledge sharing as well as seminars & conferences. The academy also supports new talent and innovative strategies within the industry. The Academy also promotes and recognizes women’s contribution to the creative world. If you would are interested in our membership package please contact: accreditations@cristalfestival.com - Tel: + 33 (0) 1 42 04 46 46 |
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