Save the Date: 12/16 December 2012!

3.00pm // Media Cristal Academy Session

3.00pm // UrbanDive : augmented reality

3.20pm // Engagement: how your media strategy get driven by the consumer

3.40pm // Mobile Users: behaviours and analysis

4.00pm // Mobile: Convergence between on and off media
How mobile fits into the cross-channel campaigns?

4.20pm // TV: with several people and in network

5.00pm // Beyond the horyzon: what will media look like in 2016?
R. Slade - PHD CECA & Russia

5.30pm // The New Marketing Era: from Media Value to Brand Value

8.00pm // Media Awards Showcase Ceremony with Influencia

9.30pm // Dinner, Restaurant Le Chalet

10.00am // Study: social networks & mobile in the Marketing chain

10.20am // Study: European social media & emails panorama

10.40am // Beyond traditional social media: how to leverage on the open web?

11.00am // Digital & Home Media, the efficient complementarity

11.30am // 4th edition of the Innovation Advertising Observatory

11.30am // Limelight Consulting: barometer "Agencies/Advertisers"

12.30pm // Distribution, digital & geomarketing: how to generate traffic from Internet to POS?

2.30pm // Mobile Marketing: what role is mobile playing in the marketing chain?

3.30pm // Debate: Connected TV

4.15pm // Brand Content: what opportunities for media companies?

5.00pm // Brand Entertainment: from content to strategy

8.00pm // Brand Content, Integrated & Consumer Marketing Awards Ceremony

9.30pm // Dinner, Restaurant Maison des Bourgeois, Crans Montana

10.30am // A "full-journey" strategy for Salomon

11.30am // Cyber & Mobile President Lecture: the 2012 checklist
Forsman & Bodenfors

12.00am // President Lecture: "Fuck the Jonses, except for Spike and Chuck"
Wieden+Kennedy Amsterdam

2.30pm // Viral Revolution / Arab Revolution: the impact of social networks on the general interest communication

3.15pm // Open session: deliberation of the "Grand Advertisers Jury"

3.30pm // Books & Ad: "Power in the Heart" / J. Seguela, Havas Worldwide

4.00pm // Books & Ad: "Mythological Ren@issance, imaginary and myths in the digital era"

4.30pm // Distrust: epiphenomenon or underlying trend?

5.30pm // How, in an uncertain economic climate, digital can be a great source of growth for brands, agencies and media?

8.00pm // Cyber & Mobile, Production and Design Awards Ceremony

9.30pm // Dinner, Restaurant La Bergerie / Le Cervin

9.30am // Portofolio Speed Dating

10.15am // Music and Advertising: focus on European tendencies

11.15am // NG'Ad: idea for a cause or a cause for an idea?

11.30am // New Talent: broadcast of the Young Directors Forum and the Soundtrack Advertising Contest winners

11.30am // Social Media Session

11.45am // Study ADEME / ADWISER: can we laugh with "Green"?

12.30pm // Sexvertising: how advertising uses (and misuses) sex in different cultures / E. Polak, Textappeal

2.30pm // Portofolio Speed Dating

2.15pm // Create! How to design a contagious communication with a new generation of spiritual creatives? / Ninja Marketing Italy

2.45pm // National cultural background as a tool to capture attention of consumers / Arc leo Burnett Russia

3.30pm // Engagement, Storytelling and connecting with your audience: how Philips came to create the grand award Winning campaign Parallel Lines / Philips & RSA Films UK

3.45pm // Gunn Report Presentation: The Best Worldwide Creative Campaigns

4.00pm // One Flag, One Pride, One Big Idea (The Rom Case Histoty) / McCann Italy

4.30pm // The clash. The culture clash. When digital rocks the creative casbah.

5.00pm // From creation to co-creation: what place for consumers in the creative process? / Eyeka

5.30pm // Closing Conference: Jimmy Wales, Founder of Wikipedia

8.00pm // Dinner & Closing Award Ceremony, Le Régent & Le Pacha