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The Gunn Report just named Wieden+Kennedy Amsterdam and Portland as the two most awarded agencies in the world in 2011. Congratulations to Eric Quennoy, Executive Creative Director of W+K Amsterdam whose campaigns “Write the future” for Nike and “The entrance” for Heineken were ranked as the top campaigns last year. Eric Quennoy chaired the Film
SAVE THE DATES for the 12th edition of the Cristal Festival from 12 to 16 December 2012 in Crans Montana!
The Grand Cristal of the Festival – Europe goes to: Lullabies, Ikea by Forsman & Bodenfors, Sweden
The Grand Cristal of the Festival – France goes to: The Bear, Canal+ by BETC Euro
Register your best creative campaigns in the 12 competitions, including the new Design competition. The Cristal is already part of the best national and global rankings, therefore don’t miss the deadline !
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PROGRAMME
3.00pm // Media Cristal Academy Session 3.00pm // UrbanDive : augmented reality 3.20pm // Engagement: how your media strategy get driven by the consumer 3.40pm // Mobile Users: behaviours and analysis 4.00pm // Mobile: Convergence between on and off media How mobile fits into the cross-channel campaigns? 4.20pm // TV: with several people and in network 5.00pm // Beyond the horyzon: what will media look like in 2016? R. Slade - PHD CECA & Russia 5.30pm // The New Marketing Era: from Media Value to Brand Value 8.00pm // Media Awards Showcase Ceremony with Influencia 9.30pm // Dinner, Restaurant Le Chalet 10.00am // Study: social networks & mobile in the Marketing chain 10.20am // Study: European social media & emails panorama 10.40am // Beyond traditional social media: how to leverage on the open web? 11.00am // Digital & Home Media, the efficient complementarity 11.30am // 4th edition of the Innovation Advertising Observatory 11.30am // Limelight Consulting: barometer "Agencies/Advertisers" 12.30pm // Distribution, digital & geomarketing: how to generate traffic from Internet to POS? 2.30pm // Mobile Marketing: what role is mobile playing in the marketing chain? 3.30pm // Debate: Connected TV 4.15pm // Brand Content: what opportunities for media companies? 5.00pm // Brand Entertainment: from content to strategy 8.00pm // Brand Content, Integrated & Consumer Marketing Awards Ceremony 9.30pm // Dinner, Restaurant Maison des Bourgeois, Crans Montana 10.30am // A "full-journey" strategy for Salomon 11.30am // Cyber & Mobile President Lecture: the 2012 checklist Forsman & Bodenfors 12.00am // President Lecture: "Fuck the Jonses, except for Spike and Chuck" Wieden+Kennedy Amsterdam 2.30pm // Viral Revolution / Arab Revolution: the impact of social networks on the general interest communication 3.15pm // Open session: deliberation of the "Grand Advertisers Jury" 3.30pm // Books & Ad: "Power in the Heart" / J. Seguela, Havas Worldwide 4.00pm // Books & Ad: "Mythological Ren@issance, imaginary and myths in the digital era" 4.30pm // Distrust: epiphenomenon or underlying trend? 5.30pm // How, in an uncertain economic climate, digital can be a great source of growth for brands, agencies and media? 8.00pm // Cyber & Mobile, Production and Design Awards Ceremony 9.30pm // Dinner, Restaurant La Bergerie / Le Cervin 9.30am // Portofolio Speed Dating 10.15am // Music and Advertising: focus on European tendencies 11.15am // NG'Ad: idea for a cause or a cause for an idea? 11.30am // New Talent: broadcast of the Young Directors Forum and the Soundtrack Advertising Contest winners 11.30am // Social Media Session 11.45am // Study ADEME / ADWISER: can we laugh with "Green"? 12.30pm // Sexvertising: how advertising uses (and misuses) sex in different cultures / E. Polak, Textappeal 2.30pm // Portofolio Speed Dating 2.15pm // Create! How to design a contagious communication with a new generation of spiritual creatives? / Ninja Marketing Italy 2.45pm // National cultural background as a tool to capture attention of consumers / Arc leo Burnett Russia 3.30pm // Engagement, Storytelling and connecting with your audience: how Philips came to create the grand award Winning campaign Parallel Lines / Philips & RSA Films UK 3.45pm // Gunn Report Presentation: The Best Worldwide Creative Campaigns 4.00pm // One Flag, One Pride, One Big Idea (The Rom Case Histoty) / McCann Italy 4.30pm // The clash. The culture clash. When digital rocks the creative casbah. 5.00pm // From creation to co-creation: what place for consumers in the creative process? / Eyeka 5.30pm // Closing Conference: Jimmy Wales, Founder of Wikipedia 8.00pm // Dinner & Closing Award Ceremony, Le Régent & Le Pacha |
CRISTAL CLUBS
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Media Cristal AcademyThe Media Cristal Academy has been created to gather the Media community (sales houses and content management, agencies and clients). Its goal is to work on specific issues of the Media business and highlight the multiple developments of the Media for the brands. The Media Cristal Academy is already established in France, Egypt, Lebanon and KSA and will be soon in the UK, Russia, Spain and Italy. Vitor.pereira@cristalfestival.com Production Cristal AcademyThe Production Cristal Academy (PCA) aims to bring together the business community of Production (TV producers, producers, production companies, sound design companies, brand content experts… ) to highlight the multiple developments of production and its specific service to the industry (innovation, technology, new media etc). The PCA creates an environment for networking and knowledge sharing between its members, a sort of informal club. Women Cristal AcademyThe Women’s Cristal Academy is a network of women leaders from the world of communications, marketing, media, digital, or advertising in Europe to highlight the success of women in these trades. It aims to identify new talent, new ideas, strategies and to share the evolution of our industry and enhance the contribution of women in the creative world. |
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CONNEXION Discover all the industry leaders who are involved in the Cristal Festival in the Cristal People or Photo Albums sections Cristal PeopleThe Cristal Festival, the real place for exchanges and networking, has created a search engine for you to find out who are the agencies, media sales companies, jury members, advertisers, etc… who will attend the Cristal Festival! |
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Book your delegate pass now and save up to 530€! Special Offers available for the English, German , Swiss, Russian, Italian and Spanish agencies at 700€ instead of 1230€ ! Special Daily Pass for the Swiss agencies available! 
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COMPETITIONS
Special welcome and ceremony seat booking.
