The Cristal Competitions

Film Cristal

Celebrating its 12th year, this prize stands as our most prestigious competition category. The prize rewards the most outstanding advertising films created for TV, cinema, IPTV, mobile and web.

Consumer Marketing Cristal

This award recognizes originality and creativity in consumer marketing and advertising campaigns.

Media Cristal

The Media Cristal recognizes the strategy and effectiveness of a media campaign. In addition to the relevance, originality and the execution of the creative idea, the Media Cristal identifies innovation in a media strategy that affects consumer behaviour, brand equity and sales.

Production Cristal

This award recognizes production expertise in advertising.

 

Outdoor Cristal

This competition awards the very best of creativity and innovation in ambient marketing campaigns.

Press Cristal

This Cristal rewards the best of advertising in the press category.

Digital & Mobile Cristal

This category is seeking entries that have understood and integrated themselves into the digital & mobile landscape. It covers all digital media, from web, mobile, IPTV, gaming and search, through to affiliate marketing. This award rewards outstanding creativity and consumer interaction within these Medias.

Integrated Cristal

This Cristal rewards advertising campaigns in their entirety with no restriction on media types or products.

Radio Cristal

This award distinguishes the most outstanding radio advertisements used as part of an advertising campaign.

Print Craft Cristal

The Print Craft Cristal rewards the creative execution in print and ambient advertising. The Cristal rewards the execution quality as well as the design, illustration and photography craft.

Brand Content Cristal

This award is a unique European Award dedicated to Brand Content. This category recognizes the power of great communication platforms (traditional and emerging) and the thinking required to maximize its value as well as the ability to entertain the consumer and retain attention.

Design Cristal

This new award rewards the best brand design strategies taking into account creativity, originality and the impact on the consumer.

Comments are closed.