-> « UrbanDive », augmented reality
E. Aderdor – Horyzon Media

-> Showcase Conference Piximedia: “Web Engagement”

P. Ledieu, Piximedia

-> Mobile Users: Behaviours and analysis
C. Juster, Médiametrie

-> Mobile: Convergence between online and offline media, how mobile fits into the cross-channel campaigns?                           

H. Parienti & P. Trento, Les  Nuages

-> “TV: with several users and in network”
S. Gotajner. Canal +

5pm // Beyond the horizon. What will media look like in 2016?
R. Slade, PHD Central & Eastern Europe & Russia

6pm // “The New Marketing Era: From Media Value to Brand Value”
B. Rowe, ZenithOptimedia Group
M. Waugh, Newcast at ZenithOptimedia

7pm // COCKTAIL 
Festival bar, Le Régent

8pm// Media Cristal Awards Ceremony
With the Presence of B.Rowe, Managing Partner Worldwide ZenithOptimedia

9.30pm // DINNER
Restaurant Le Chalet

11pm // PARTY
At Monk’is

10am // Media Cristal Academy Session

-> Study: Social networks and Mobile in the marketing chain
D. Gaucher & F. Hernaez Fourrier, Kantar Media Intelligence

-> Study: European social media & emails panorama
R. Mendez, eCircle

-> Beyond traditional social media: how to leverage on the open web?
F. Bellier, RadiumOne Project

-> “Digital and home media, the efficient complementarity”
E. Trousset, MediaPost Advertising

11.30am // Session Etudes

-> 4th edition of the Innovation Advertising Observatory
I. Musnik, Influencia
H. Cazenave, Opinion Way
F. Lachaize, Dufresne Corrigan Scarlett
O. Bouas Laurent, Dufresne Corrigan Scarlett

-> Limelight Consulting: Barometer “Agencies/Advertisers”
A. Laurentin, Limelight Consulting
H. Cazenave, Opinion Way

12.30am // DEBAT: Distribution, digital and geomarketing: How to generate traffic from Internet to POS?
Y. Claeyssen, ETO
V. Karachira, Next Performance

1pm // LUNCH
Golf Club House Terrace

2.30pm // Mobile Marketing: What role is mobile playing in the marketing chain?
L. Levy, Orange Advertising
H. Ramzi, Alcatel Lucent
E. Witvoet, FullSIX Group
E. Trousset, MediaPost Advertising

3.30pm // DEBATE: Connected TV 
B. Scott, Easeltv UK
C. Decloux, Panasonic France
B. Hoang, Orange Advertising Network
S. Leridon, Dotscreen

4.30pm // SESSION BRAND CONTENT & ENTERTAINMENT

From Brand Content to Strategy
P.Tortorici, GroupM Entertainement Worlwide (USA)
B.Terkelsen, Liquid Thread Worldwide (USA)
M.Waugh, Newcast at ZenithOptimedia (UK)

7.30pm // COCKTAIL
Festival Bar, Le Régent

8pm // AWARD CEREMONY for Brand Content, Integrated & Consumer Marketing
In presence of M. Appelblad – BBDO NY & M. Tinelli – FullSIX Group
Brand Content Cristal supported by: Dailymotion & UDECAM

9.30pm // DINNER
“Maison de Crans Montana”

11pm // PARTY
The Pacha
Offered by ZenithOptimedia

10.30am // A “full-journey” strategy for Salomon, by megalo & company
B. Hellberg & D. Cuillery, Megalo & Company
B. Aidan, salomon

11.30am // Presidents’ Lectures

-> “The 2012 Checklist – According to F&B”
F. Nilsson, Forsman & Bodenfors

-> Fuck the Jonses, except for Sprike and Chuck”             E. Quennoy, Wieden & Kennedy Amsterdam

1pm // LUNCH
Golf Club House Terrasse
Woman Cristal Academy Lunch offered by Amelie Group – Etrier 

                            Salomon Private Lunch - Chetzeron

2.30pm // Public session: Deliberation of Advertisers Grand Jury                     Presentation by the Jury Presidents:
B. Rowe, ZenithOptimedia
F. Nilsson, Forsman&Bodenfors Sweden
M. Appelblad, BBDO NY

2.30pm // Viral revolution & Arab revolution: The impact of social networks on Current Affairs Communications
Moderator: F. Chehab, Leo Burnett MENA & author of “A Bet for a National Conscience”
T. Miknas, Fortune Promoseven MENA
A. Mahjoub, JWT Tunis

3.30pm // Session “Ad and Books”

-> “Power in the heart”
J. Seguela, Havas Worldwide

-> “Mythological Ren@issance, imaginary and myth in the digital age”
T. Jamet, Newcast/Vivaki

4.30pm // Distrust: epiphenomenon or underlying trend?
B. Teinturier, Ipsos France

5.30pm // How Digital, in an uncertain economic climate, can be a great source of growth for brands, agencies and media?
G. Babinet, the French National Council for Digital
F.Lenglet, BFM Business
S. Hospital, Orange Audience & Advertising Division
G. Multrier, Webedia
A.Levy, Weborama

7pm // COCKTAIL
Festival Bar, The Regent
offered by Framepool

8pm // Awards Ceremony: Cyber & Mobile, Production & Design
in the presence of the Jury Presidents Cyber & Design: F. Nilsson, Forsman & Bodenfors T. Waldron, TBWA London O. Ito, Designer
9.30pm // DINNER
The Bergerie / The Cervin
Offered by Orange

11pm //PARTY
“Anti Crise” at Monk’is Bar
Sponsored by Framepool & Elegangz

Young Photographers & Illustrators Exhibition, supported by:

10am //Portfolio  Speed dating 

10.15am // Music & Advertising : Focus on European tendencies
Moderator: AL. Carlo, Stratégies
Speakers: A. Jaffray, Start Rec
A. Vogric Martinez, The Hours
L. Dray, Agence H
J. Zijlstra, Créaminal
T. Chender, Because Music
P. Coleon, Acadomia

10.30am // Session 1: “New Talents”

11.30pm // Session 2: “Social Media”

-> How social media will reinvent communication?
C. Attias, Influence Digitale & Blogger

-> How an automotive brand can optimize the usage of social media?
F. Kobik, Kia France

-> What should we expect in 2012?
H. Kaufman, Blogger

-> Roi on Facebook?
PF. Chiron, MMR

12.30am // “Sexvertising: how advertising uses (and misuses) sex in different cultures”
E. Polak, Textappeal

1pm // LUNCH
Golf Club House Terrace
Private Lunch “Advertisers Grand Jury” – Crans Spa – Offered by Springbird

2.30pm // Portofolio speed dating

2.15pm // Session 3

-> Create! How to design a contagious communication with a new generation of spiritual creatives?
M. Pallera, Ninja LAB & author of “Create! How to design a contagious communication (and make the world a better place)”

-> National cultural background as a tool to capture attention of consumers
K. laskari, Leo Burnett Moscow

-> Engagement, storytelling and connecting with your audience : How Philips came to create the Grand Prix award wining campaign Parallel Lines
E. Barrett, Philips Consumer Lifestyle
D. Vukotic, RSA Films Limited (UK)

-> Gunn Report report presentation: The best international campaigns !
E. Wilkie, Gunn Report

4pm //Session 4

-> ONE FLAG, ONE PRIDE, ONE BIG IDEA (The Room Case History)
M. Pogliani, McCann Worldgroup Italy & McCann New Europe

-> The clash. The culture clash. When Digital rocks the Creative casbah
F. Winckler, JWT Paris

-> From creation to co-creation: what place for consumers in the creative process?
F. Petavy, Eyeka

5pm //keynote Speakers:
JIMMY WALES

7pm // COCKTAIL
Festival Bar, The Regent
Sponsored by the brand Sub de Pub for its 25th anniversary

8pm // CLOSING AWARDS CEREMONY
Awards Ceremony for Film, Press, Outdoor, Radio & Print Craft, Grand Cristal of the Festival.
Reward of the NG’Ad Grand cristal and Advertisers Grand Cristal.

8pm // GALA DINNER
Grand Hotel du Golf

7pm // AFTER PARTY
The Pacha