Last Thursday February 7, during the MENA Cristal Awards Ceremony in Lebanon, the Cristal Festival and the Brand Entertainment & Contents Summit gave out a Special Award to Red Bull for the Stratos mission and an Outstanding Merit Award to record-setting Austrian skydiver & base jumper Felix Baumgartner.
The Red Bull Stratos was a historic mission to the edge of space, in which Felix Baumgartner, a professional BASE jumper, fulfilled a lifelong dream. The project culminated with Felix’s famous free-fall on October 14th 2012. Not only did he break 3 world records, but Felix also enriched the world with valuable scientific data that will serve humanity.
Hundreds of millions of people followed the mission on TV and on digital platforms. The jump broke world records on Youtube with the highest number of simultaneous viewers, which exceeded 8 millions.
Reach new heights and join us in Crans Montana for the Brand Entertainment & Content Summit 11/13 December 2013!